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Marketing Automation Solutions That
Work For You
At its most simplistic level, Uptilt’s
vision is to provide companies and end users with
on demand marketing automation solutions that enhance customer
relationships while utilizing your existing processes.
Looking a bit deeper, Uptilt’s vision of
the future is based on some fundamental beliefs
and approaches to the marketing automation market:
- On Demand Solutions –
ASP-based solutions (hosted software) software
are proving to be the preferred platform for
many marketing automation solutions such as
email marketing and call center/customer support.
Hosted software through Uptilt provides companies
with many advantages including: no drain on
internal IT resources; no need to purchase and
maintain hardware and systems; monthly pay-as-you
go fees instead of expensive licenses with annual
maintenance and upgrades costs; continuous and
seamless upgrades; and more.
- Best of Breed for Each Customer Touch
Point – One of the promises of
marketing automation solutions has been to centralize customer
data and touch points into a central database
and infrastructure. The reality to date, however,
is that this process can be very difficult and
expensive to implement – and even if successful,
may not provide the necessary payback. At Uptilt,
we share this vision of marketing automation nirvana, but recognize
that for most companies having a best-of-breed
solution that solves a specific problem
is the right choice.
- Usability and Configurability
– One of the failures of many marketing automation solutions
– whether software or ASP – is that
they force users to adapt their processes to
that of the application. What a surprise then
that so many stories abound of marketing automation failures
and low adoption rates. At Uptilt, we understand
the importance of having technology that fits
your company – rather than the other way
around. Our applications are designed on a core
platform that is designed to be configured exactly
to mirror your company’s or department’s
processes and culture. And if you require unique
customizations, our solutions are architected
to enable our engineering team to add custom
features quickly and easily.
- Benefits to the End User
– Large marketing automation solutions are purchased by
CEOs and other members of management based on
promises of increased productivity, streamlined
processes and bottom-line cost savings. The
reality for many companies, however, has been
that the end-users of the software either didn’t
use the applications, had to change how they
worked – decreasing productivity –
or saw little to no benefit in using the application.
Uptilt starts with the end user in mind. In
fact, all of our solutions are first built for
our own internal use. The solutions are tested
and improved to meet our own needs, before taking
it to market.
For more information on our specific marketing automation solutions,
please click below:
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