Redwood City, CA - September 15, 2002. EmailLabs, the premier provider of email marketing services, announced the addition of Bid4Assets, a leading online auction marketplace, to their roster of Fortune 100 clients. Bid4Assets helps government and private industry by providing customized solutions such as online, traditional and web cast auctions, as well as Storefronts and Private Auction Exchanges. Bid4Assets focuses on high-end assets, selling real estate, personal property, bankruptcy claims and financial instruments to a worldwide network of buyers more quickly and efficiently than traditional methods.
"More and more customers are expecting personalized and customized content delivered easily right to their email inbox. EmailLabs is helping Bid4Assets deliver extremely targeted, time sensitive information to their customers based on their specific preferences," states Dave Dabbah, VP of Business Development for EmailLabs.
As an additional feature benefit to their customers, Bid4Assets provides Auction Alerts, which inform their subscribers of expiring auctions on a daily basis, based on their preferences. Previously, the auction alerts had to be assembled, created and sent out manually for each subscriber. With EmailLabs, the process is dynamically completed using the EmailLabs newsletter technology and the API Interface.
"The Bid4Assets alert newsletter is dynamically driven based on the expiring auctions. Before EmailLabs, it took us two hours daily to prepare the alert newsletter. With the EmailLabs dynamic content engine, the newsletter is automatically created, " comments Mark Wheeler, Director of Information Technology for Bid4Assets.
Essentially, Bid4Assets provides a web page of their expiring auctions which connects automatically via a script in the EmailLabs API Layer that matches the expiring auctions with the user profile preferences, creates the personalized auction alerts and sends them out.
With the EmailLabs technology, Bid4Assets also has the additional benefits of complete reporting and tracking features to better understand their customer needs.
About Bid4Assets
Bid4Assets, Inc. (http://www.bid4assets.com) is a leading online auction marketplace that uses technology to maximize return for asset sales. The company helps government and private industry by providing customized solutions such as online, traditional and webcast auctions, as well as Storefronts and Private Auction Exchanges. Bid4Assets focuses on high-end assets, selling real estate, personal property, bankruptcy claims and financial instruments to a worldwide network of buyers more quickly and efficiently than traditional methods. The company is located in Silver Spring, Md., phone (301) 650-9193, fax (301) 650-9194.
