Redwood City, CA - August 23, 2002. EmailLabs, a leading provider of email marketing automation technology and services, announced today that Technology Review has selected EmailLabs as their email marketing solution.
Technology Review, MIT's Magazine of Innovation, is the world's oldest technology magazine. The magazine, along with its signature events and Internet businesses, delivers essential information on emerging technologies on the verge of commercialization. By integrating the EmailLabs email marketing solution, Technology Review offers the latest website and magazine updates to its 310,000+ subscriber base in the form of weekly email newsletters.
"We needed an email marketing solution that would provide us with the technology to handle complete messaging, reporting, and tracking, as well as allow for a higher level of integration with our customer database," says Eric Engel, Lead Web Technologist for Technology Review. "EmailLabs offers exactly the level of control that we're looking for."
In addition to providing fast and personalized email delivery at a high volume, the EmailLabs technology creates a seamless, real-time link between the Technology Review CRM databases and the EmailLabs database. Using the API (Application Protocol Interface) Layer, Technology Review automates many of the manual features such as exporting and uploading lists, which ensure a high level of control and minimize the time required to handle the day-to-day tasks of managing an email newsletter campaign.
"We're thrilled to have Technology Review using our system as an integrated component of their site and content services," says Dave Sousa, CEO of EmailLabs. "We're extremely proud that after an extended search, an organization of such caliber would choose our product."
About Technology Review
Technology Review, MIT's Magazine of Innovation, was first published in 1899 and ranks as the world's oldest technology magazine. The magazine, along with its signature events and Internet businesses, delivers essential information on emerging technologies on the verge of commercialization. Since 1998, Technology Review's paid circulation has more than tripled, from 92,000 to 310,000. Several hundred thousand current MIT alumni, faculty and students, venture capitalists, chief scientists, researchers, senior corporate executives, investors, and innovators throughout the world constitute the Technology Review community.