Redwood City, CA - July 23, 2002 - EmailLabs, the premier provider of email marketing services, announced today that Delta Vacations has selected EmailLabs for their email marketing solution. Delta Vacations, the official tour operator of Delta, offers air-inclusive vacation packages to over 120 exciting destinations worldwide. Delta Vacations provides one of the travel industry's most extensive choices of packaged vacations with exclusive promotions and value added Internet Specials. Together, EmailLabs and Delta Vacations aim to strengthen and expand the company's customer relationships through relevant and targeted email promotions and communications.
EmailLabs easy to use online interface gives Delta Vacations complete control over their customer database and their campaigns, as well as complete reporting and tracking methodology. DeltaVacations will benefit from EmailLabs' complete email communications system to reach their existing customers and potential future customers, with useful vacation information tailored to their upcoming scheduled vacations, promotion coupons and other more personalized information. With the extensive reporting and tracking system, Delta Vacations can tailor their communications based on customer response and activity to more closely target their customers' needs.
"We transitioned to EmailLabs from a software application that we used in-house, within a week we were entirely setup with more robust functionality while freeing up two IT peoples time!" states Kim Salerno, Internet Marketing Manager for Delta Vacations.
Delta Vacations in-house solutions required software, IT maintenance, training and bandwidth costs, in addition to the stress that thousands of messages had on their network. The EmailLabs infrastructure is built on multi-tiered redundancy, is consistently monitored and maintained, and offers an unparalleled customer service department, enabling Delta Vacations to free up time, resources and money to better focus on their customers and improving their communications.
"We're seeing companies deciding to turn to outsourced email marketing technology," comments Dave Sousa, CEO of EmailLabs. "It relieves their IT bottleneck, and empowers their marketing team with leading edge analytical tools. Its an easy choice because we provide a better solution that also saves our customers time and money."
"I'm very happy with the EmailLabs system. The technical support is excellent," comments Kim Salerno.
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EmailLabs is a wholly owned division of Uptilt, Inc. Uptilt is a privately held company headquartered in Redwood City, California, formed in October of 1999 by top executives from Infoseek/GO, Webex and Vulcan Ventures. These executives shared a vision of providing world-class services with the highest level of customer service and support in the industry. EmailLabs emerged as a separate division of Uptilt as the obvious need for excellence in the email-marketing segment grew. In May 2000, EmailLabs first launched its products and services.
