News and Press
Press Coverage





EmailLabs Vice President to Share Expert Insight on Email Marketing Best Practices at Upcoming Industry Conferences

Loren McDonald to Address Audiences at E-Tourism Summit 2005 and University of Wisconsin-Madison's E-Business Best Practices and Emerging Technologies Conference

MENLO PARK, Calif. (Sept. 26, 2005) - EmailLabs (, the leading provider of high-performance email marketing technology solutions, today announced that Vice President Loren McDonald will lead the Email Marketing Workshop at this week's E-Tourism Summit 2005 in New York City. The workshop will share the latest techniques and strategies to help travel marketing organizations increase the size of their email lists, create world-class email campaigns, increase delivery rates and improve the overall results of their email marketing initiatives. McDonald's session will focus on advanced email marketing concepts such as behavioral targeting and lifecycle messaging.

Additionally, on October 18, McDonald will join executives from America Online, eMarketer and Nielsen/NetRatings to address senior managers from the Midwest's leading B2B and B2C companies at University of Wisconsin-Madison's 8th Annual E-Business Best Practices and Emerging Technologies Conference. McDonald will present the "Email Relationship Management" session, which will cover the following topics:

  • Why Email Marketing is NOT advertising
  • The importance of Lifecycle Messaging
  • Ten Key Success Factors for Email Marketing Success
  • The ten most common Email Marketing Mistakes

McDonald has more than 20 years of combined marketing experience and is actively involved in many facets of the email marketing industry. A frequent speaker, media resource and writer of email marketing best practices and trends, his thought leadership efforts have helped build EmailLabs' brand and reputation into one of the clear leaders in the industry. In 2005, the American Business Awards selected McDonald as the winner in the "Best Marketing Executive" category.

About Uptilt
Uptilt is a leading provider of Web-based CRM solutions to more than 350 Global 2,000 and middle market companies. The company currently offers two solutions: advanced email marketing automation through EmailLabs and sales force automation through SalesCenter. Headquartered in Menlo Park, Calif., Uptilt was founded in 1999 and is privately held. For more information, visit, and

Loren McDonald
925.202.5976 cell

Mandy Mladenoff
SHIFT Communications


back to news listing

Last Updated: May 15th, 2006 - 16:32:55