MENLO PARK, Calif. & SAN MATEO, Calif. (Oct. 5, 2005) - EmailLabs (www.emaillabs.com), the leader in high-performance email marketing technology, and Coremetrics (www.coremetrics.com), the leading provider of hosted Web analytics and precision marketing solutions, today announced a partnership to integrate and jointly sell their applications. The partnership will allow clients to leverage a world-class joint solution to deliver highly targeted email marketing campaigns.
Under the strategic partnership, EmailLabs and Coremetrics join together to enable seamless data transfer between the two applications, thereby providing a holistic view of customer interactions. This enables marketers to deliver highly targeted email campaigns based upon customer browsing, abandonment, conversion and purchase RFM variables directly from their email marketing interface. EmailLabs' email campaign management solution will integrate with the Coremetrics LIVEmail solution to provide customers with an email management system that seamlessly links online profiles of visitor and customer activity. This provides customers with the direct marketing tools necessary to capitalize on customer behavior trends and product preferences.
"Our partnership with EmailLabs will enable marketers to significantly increase the effectiveness of their email marketing campaigns," said Joe Davis, president and CEO of Coremetrics. "We are excited about the seamless integration with EmailLabs' email campaign management solution that will make it easier for clients to realize tremendous gains in ROI through behavior-based and targeted email campaigns."
"EmailLabs is excited about the partnership with an industry-leading company such as Coremetrics," said EmailLabs CEO Dave Sousa. "Coremetrics' clear leadership in providing Web analytics solutions to retailers will enable EmailLabs to provide greater value to our retail clients and provide an even more compelling value proposition to this demanding market."
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry's only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 500 brands and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.