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Blue Tent Marketing Leverages EmailLabs to Develop New Business Segment

Advanced Email Technology Enables Blue Tent Marketing to Provide Comprehensive Email Marketing Capabilities and Unique Value Equation to Customers

REDWOOD CITY, Calif. (Feb. 28, 2005) - EmailLabs (, the leading Web services provider in the email marketing space, today announced Blue Tent Marketing (, an innovative Internet marketing and sales company, is private labeling the EmailLabs solution which includes trigger technology, for its customers. With the ability to provide its own clients with EmailLabs' email marketing technology, Blue Tent Marketing is expanding via a new business segment while giving a unique value equation to its clients.

With its former solution, Blue Tent Marketing realized its delivery rates were dropping and the limited solution could not scale with the company's growth. After evaluating several other email-marketing companies, Blue Tent Marketing ultimately selected EmailLabs for its superior scalability and depth of capabilities. Additionally, the private label agreement allowed Blue Tent customers to manage all of their email marketing needs through one interface.

By leveraging EmailLabs' trigger technology, Blue Tent Marketing has successfully created a new business segment focused on driving sales and improving the customer experience for its real estate, e-commerce, lodging and hospitality customers. Today, 55 Blue Tent Marketing customers are running on the EmailLabs platform and boasting improved click rates and consistently high delivery rates as a result.

"EmailLabs' technology and customer support played an integral role in allowing us to expand our business and grant our clients the cutting-edge technology they need to execute successful marketing campaigns," said Peter Scott, president of Blue Tent Marketing. "As a result, Blue Tent customers such as Stay Aspen Snowmass now benefit from our unique value equation which presents a cheaper, more effective way to communicate with their customers and drive repeat business."

Stay Aspen Snowmass Triggers Return Business

Based on EmailLabs' technology, Blue Tent Marketing developed its AC3E (Automated Customized Client Communication E-mail) technology, which affords the company the ability to create customized campaigns and deliver pre-arrival and post-departure emails for clients such as Stay Aspen Snowmass, the official central reservations site for both Aspen and Snowmass Village (

In this campaign, Aspen Mountain Lodge, a customer of the Stay Aspen Snowmass network, used a system that automatically sends customers a special "Trip Planning Guide" which showcases links to local dining venues and activities they can enjoy during their stay, fourteen days after a consumer makes a reservation. The campaign has been so successful that customers actually arrive at the Lodge with a copy of the email and the activities and restaurants they plan to enjoy circled. Seven days after departure, the system once again automatically sends visitors an HTML postcard with a photo from the lodge and a request to take an online survey.

"In just a few months of operation, Blue Tent Marketing's AC3E email program has become a critical component of Stay Aspen Snowmass' customer service initiative," said Ned Lucks, technology services manager at Stay Aspen Snowmass. "This highly-automated, low-maintenance email program continuously enhances our communication with our guests, reinforces our brand and provides a medium for valuable customer feedback. By helping us distribute targeted information and create upsell opportunities, AC3E has more than paid for itself while greatly improving the customer experience."

"Teaming up with companies such as Blue Tent Marketing broadens the reach of the EmailLabs platform while keeping customers' email marketing initiatives under one tent," said Dave Sousa, CEO of EmailLabs. "Email marketing is still a nascent industry and, as the market matures, we are happy to see companies leveraging our comprehensive email marketing capabilities to create unique and value-driven campaigns for their customers."

About Blue Tent Marketing

Blue Tent Marketing is an Internet marketing company based in Basalt, Colorado. It is a one-of-a-kind company that offers a unique blend of products and services that have helped many progressive companies chart a successful marketing path through the World Wide Web. Blue Tent Marketing assists clients in implementing comprehensive marketing and communication programs. Services include creation, management and distribution of E-mail Campaigns, Search Engine Placement and Management Programs, as well as Website and Content Management Tools. For more information on Blue Tent Marketing, or its Internet tools and services, please contact Peter Scott at:

About Uptilt
Uptilt is a leading provider of Web-based CRM solutions to more than 350 Global 2,000 and middle market companies. The company currently offers two solutions: advanced email marketing automation through EmailLabs and sales force automation through SalesCenter. Headquartered in Menlo Park, Calif., Uptilt was founded in 1999 and is privately held. For more information, visit, and

Loren McDonald
925.202.5976 cell

Mandy Mladenoff
SHIFT Communications


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Last Updated: May 15th, 2006 - 16:32:55